I just recently did some research about logistic service that provide a service to send package between city on the same day. Couple clicks later, I landed on a bad review for one company. It says, that the service was bad and unsatisfactory.
It is normal.
What boggle my mind is, the reviewer decided to sort of censored the company name.
If so, doesn’t it kind of defeat the purpose of the review? For information, this review is posted on a public forum, not the company page.
I mean, isn’t a review is supposed to be clear about what happens and whom involved? If they decided to censored the company name, wouldn’t it be useless. If the argument is to not give a publication for the company, instead of giving sort of a half-assed review, wouldn’t it will be better to just not post anything at all?
Of course it wouldn’t be fair if a reviewer just bash a company without any reason. It will be great if a reviewer provide a detailed chronology about what happens, also a solution for the problem. Not a mere “This service is bad”. Bad in term of what? Long queue? Not friendly customer service? Pricey? There are a lot of aspects that can affecting ones opinion. Not to mention a different person got a different tolerance level.
One might find a bad service a dealbreaker, while other might find it’s okay as long as it is cheap, and so on.
A good company should be able to handle any input provided from the customer. Isn’t it one way to improve the company product, especially the one that giving out service. Because in service, I believe customer satisfactory played a major role. Also being an approachable company could give an advantage, because the customer will feel that their voices are heard, thus will be more comfortable in using the product/service provided.
So is it still necessary to censored the company in a review? For me, it is not. Let’s tell it as it is, and ultimately be fair. If you felt the service/product is bad, tell it to the company first, then go write on your review. If the company happens to help and solve the problem for you, share the good news, if they don’t, tell they don’t. This way we can help others that in need about the kind of information related with our review.
Please leave a comment, I’d love to hear your perspective about this.